Deliver targeted, user-centric experiences in a scalable way Allow business users to guide and influence customers without having to predict their path, set up scenarios, or engage IT Integrate with technologies like Web analytics, recommendations, and user reviews to automatically drive elements of the experience Mix and match data-driven, dynamic content and static content Extend and manage the full breadth of Oracle Endeca's Web commerce capabilities into multiple channels (mobile, in-store, social) Guide and influence customers with advanced merchandising and recommendations capabilities