My first interview was a phone interview with the HR/recruiter. Involved basic questions about the role and gave me a brief of the entire company.
Second interview was an in person interview that lasted for an hour. It was a detailed interview that where the questions involved alot around my work experience.
Last interview was for almost half a day. I was interviewed by 2 people at different time. It was again more of highlighting my experience. The second half involved solving a excel data test and Google Analytics test. Not too difficult.