SBM Management Services Business Development Manager interview questions

After applying, I had a video interview with the recruiter who was great, at first. They then set me up with an interview with the SVP, who did not show up for the interview. They apologized and rescheduled it due to a customer appointment. I get it, it happens. That interview was pretty conversational, and I thought went well. I get a follow up from the recruiter to set up another call, with someone who reports to the SVP, to discuss the role further and to learn about their experience; however, they didn't show up to the meeting. I reached out to the recruiter by phone, email, and LinkedIn messenger with no replies. I tried again a few days later and nothing. I was really excited about the role and the company. Not sure what happened. Not following up with people in a situation like this is simply unacceptable.