The RB Graduate Program has a number of different departments for which you can apply...I applied for the Sports Marketing Program.
I applied online and then qualified for an online screening test, basically like a behavioral survey to see if you were the kind of person who fit with the RB culture. About a week later, I was contacted by a recruiter who set up a basic screening call. I thought this was tough - it was all behavioral questions like, have you ever assembled a team or had to deal with a bad team member, and what is the most creative thing you've ever done, and do you have any sales experience - not the most difficult questions, I just wasn't necessarily expecting them. A couple weeks later, I got an email saying I had been selected for the video interview round. This was a little different...they prompted you with a question, you had 30 seconds to read and think, and then 90 seconds to record a response. You didn't talk with anyone, just basically recorded yourself talking. The questions were a little tough - they asked me things like why sports marketing, what sports I have been involved in and in what capacity, why they should hire me, and a couple marketing questions, basically testing your knowledge and understanding of general marketing practices and reaching consumers. No real curveball or oddball questions, but questions that were though provoking and relevant to the job.
Next I qualified for the challenge event. They invited the top 150 candidates to one of 5 events located throughout the country, and compensate you for all travel. Its a two day process - a cocktail event the night before with an open bar, basically a chance to meet and greet the people who worked at the company in a casual setting. This is a chance to network and ask some questions and become noticed by people who matter within the department you applied for. The next day is the "Challenge Event". You get ZERO information prior, and you show up for a full day of various activities and challenges. All five events were completely different, and will presumably change ever year...but the gist of mine was splitting yourselves into small groups, and you work as a team to solve problems and miscellaneous challenges to gain points, and whatever team gets the most points "wins". We had to do some relevant business challenges, like analyzing businesses Red Bull should invest in and presenting our findings to a panel of RB employees, similar to what you would see on Shark Tank. The Sports Marketing people all had personal interviews, and mine was basically a case question interview concerning sports marketing. Challenging, but not impossible. My team didn't win, and I don't know if it has any warrant on your evaluation through the process, but teams got pretty competitive, adding to what I thought was a great experience.
I didn't make the final step, but they invite the final 50 applicants for an inperson interview at their HQ in Santa Monica, all vying for 24 positions. The process is exhausting, and probably took around 3 months from start to finish. But the people at RB are amazing, and the company itself and its culture are awesome. Just make sure you do as much homework as you can about Red Bull and every sports property it is involved in. Everyone who applies, or at least gets far in the process, has a passion for Red Bull and knows a ton about the company, so make sure you spend plenty of time on their website.