I found out about the internship through a club moderator at my University. I was put on a list of interested candidates, and then went and submitted my resume online. Other candidates said there was an intensive IQ-type test that they had to do online as well; I took the test a year ago applying for a summer conference with them so my test results had been saved. I received an email the next day asking to set up a phone interview.
I phone interviewed with an account manager for a little over an hour. Most of the questions were pretty basic, "tell me about yourself", "why P&G", "tell me about a time when.."-- they're about 90% behavioral. I felt like I really connected with my interviewer, so we small-chatted a bit and I think that really let her see my personality.
A few weeks later the same interviewer emailed me asking to set up another short phone interview, about 30 minutes. I think this was because our first conversation was cut off and she didn't ask all of her required questions. They were more behavioral questions.
A few weeks later I received an email inviting me to a conference in Cincinnati. All expenses were paid. It is a two-day conference with applying interns from all over the country. First night is just dinner and presentations. Next morning is an IQ test, tour, and 2:1 interview with more account managers and people involved in CBD. The interview is just more behavioral and pretty basic questions. I got a call the next day and accepted.
A