I connected with Netsertive through a recruiter, and our initial conversation was very positive, as my background aligned well with the role they were hiring for. The next step was an interview with the hiring manager, who was friendly and asked straightforward questions. However, as we discussed the role in more depth, it became clear that they were looking for a hybrid position that combined multiple disciplines—Account Management, Project Management, Data Analysis, SEO, and Creative Direction—each requiring a high level of expertise. I have extensive experience in project management, advertising, client relationships, data analytics, and paid placement, so I was a strong fit for most of their needs. However, I am not an SEO expert, which ultimately led to them passing on my application. While I appreciated the team and the company’s culture, the scope of the role seemed to encompass the responsibilities of multiple jobs in one. That said, they offer competitive benefits, and they seem like a great company to work for if the right fit is found.

First there was a networking event, after which I was invited back for two additional face-to-face interviews. The HR person was very helpful and responsive. Other managers were hard to reach, and some said digital experience didn't matter. When asked why I wasn't chosen, it was because other candidates had more digital experience.