Within a week of submitting my resume and cover letter, I was invited to complete an exercise, which was to design a formative research project and write a brief about the design. It was due in 4 days to qualify to proceed in the interview process. The brief needed to describe the methods to be used, how recruitment of participants would be done, and the research questions. The design and brief took me about 4 hours to complete, including some limited exploration of the topic of the research. Based on my submission, I was invited to a video interview with two people. In a week I learned that I did not make the final cut.