I initially applied through LinkedIn to submit my profile. I was emailed back to send CV. Following on I had an invitation to arrange a call with the HR lady. Then I had the conversation which I talked about my career goals and what I wanted and past jobs. It felt professional and inspiring, as throughout the interview process I felt like it was a professional company where lots of money was made. It felt the same interviewing in person. And I think if successful with HR in person the next stage is immediate with offer after (if that manager likes you).