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      Journalist (B2B) Interview

      25 Oct 2025
      Anonymous interview candidate
      No offer
      Negative experience
      Difficult interview

      Application

      I applied online. I interviewed at Key Media in Sept 2025

      Interview

      Applied and received an email two days later asking when I would be available to complete a one-hour writing test. The test involved writing a 400-800 word news story based on a press release on the publication of the FCA's non-financial misconduct survey. There were also several long quotes from executives at the bottom. It was up to me to choose the story angle. The instructions also stated I could supplement the contents of the press release with my own research and made-up quotes from and paraphrasing of appropriate sources. As someone who doesn't have much knowledge of this industry, this task was quite difficult to complete in one hour. You have to read the press release, come up with an engaging/unique angle (this requires some research), come up with a good headline, decide which quotes you're using and cutting, then write the article while ensuring it is well structured and grammatically correct. More than two weeks after completing the test, I received a template rejection email. I don't believe it is fair that candidates who have taken the time to complete a test should receive a template rejection. I emailed asking for feedback but did not receive a response so followed up a week later. Eventually I received feedback that while my writing was clear and well-structured, I stayed too close to the original press release. Although I agreed with the feedback, I felt that this task did not provide the best opportunity/time to showcase my abilities. I worked in B2B media for more than two years and spent over a year working as a journalist writing multiple news articles a day about complex industries so I don’t think this is a matter of journalistic or writing ability.
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