I applied online. The process took 2 weeks. I interviewed at General Mills (Minneapolis, MN) in Apr 2020
Interview
Case Study and Behavioral Interview - fly out for a day to prepare and present. Well managed, and spoke with people at multiple levels, including lunch with a potential peer.
Interview questions [1]
Question 1
Case Study Work - identify the best segment to launch a new item and prepare a case to defend.
The initial interview was a quick 15 minutes of interview questions, then 5 minutes for a Question & Answer session. It is described as a "get to know you" call but is actually an interview with case questions.
Interview questions [1]
Question 1
Say you came to General Mills and the brand you are assigned to has been experiencing declining profits over the past 2 years. What do you do?
Phone screening, then virtual video online interview with hR manager. They gave a really good overview of the role and emphasised company culture. Were very realistic about the number of rounds to go through - including a meet and greet coffee catchup
Interview questions [1]
Question 1
Do you have any experience in creating commercials?
3 rounds of interview in total. First round with HR for culture fit, second round with Brand Manager and Senior Brand Manager and Final round with UK Head of Marketing
