The process took 1 day. I interviewed at Exponential (Noida)
Interview
3 Rounds
1. Aptitude test (Duration = 45-60 min), which was of normal difficulty.
2. Interview with Manager - General questions about you to start with and gradually moving on to the technical questions and testing your knowledge on digital marketing and on the work that you will be doing if selected.
3. Interview with Director - More of the same, but more focused on your personality to check whether or not you have the right attitude and would fit well into the company or not
Interview questions [1]
Question 1
What do you know about cookie targeting?
What do you understand by digital Marketing?
Can you explain the different cost metrics that are followed? (eg. CPM,CPC,CPA,etc)
Scenario Based Question:- Honda is looking to run a campaign for their new car in the sedan segment whose starting price is at 12L. What would be your approach and what cost structure would you suggest them?