Eaton is an automotive supplier with open position consistent with my qualifications. Researched company history, culture, products, performance and business model. Reached hiring manager via well prepared cover letter that demonstrated knowlege of company and by sharing my profile on linkedin website. Was contacted by assistant for brief phone interview. Had formal 1:1 3 days later. Practiced "elevator speech" and answering surprise questions ahead of time. Was not offered a position but was frankly pleased my strategy landed an interview in a very tough job market.