DirectBuy Senior UX Designer/Design lead interview questions

I was contacted by a recruiter and asked to do a phone screen for the role. Next I did a video chat with the Head of UX/E-Commerce to discuss in more detail the position and my background. For the third step in the interviewing process (through video screen share) I was asked to go through a purchase path of any E-Comm brand and talk through how I would improve upon it.