Including full project scope: Objective We are excited to move you forward a finalist in our interview process. As part of this stage, we would like you to prepare and deliver a presentation that showcases your approach to driving demand generation at Conexiom. Presentation Topic: "2Q 2025 Demand Generation Campaign Plan to Accelerate Enterprise Pipeline Growth at Conexiom" Audience: Conexiom’s Chief Marketing Officer (CMO) and SVP Sales Presentation Content 1. Understanding of Conexiom's Market and Growth Opportunities: o Briefly outline your perspective on Conexiom’s target market, ICP, and growth potential. o Highlight any key trends or dynamics in the B2B SaaS space that you believe Conexiom should capitalize on. 2. Demand Generation Campaign Plan for 2Q 2025: o Present your campaign plan to achieve the pipeline creation goals. o Provide a clear breakdown of your approach to both enterprise/midmarket and commercial segments, with 80% of your focus on the enterprise and midmarket strategy and the remaining 20% on the commercial segment. 3. Account-Based Marketing (ABM) Strategy: o Develop an ABM plan specifically aimed at driving the 15 enterprise and midmarket opportunities. o Explain how you'd prioritize and engage these accounts effectively. 4. Key Metrics and Success Criteria: o Define the key performance indicators (KPIs) you would track. o Include your favorite (redacted/non-confidential) overall tracking dashboard to demonstrate how you measure and track progress to plan. 5. Execution Plan: o Detail how you would organize your team and resources to execute the strategy effectively. o Highlight how you'd foster cross-functional collaboration, especially with sales and product marketing. 6. Innovative Ideas: o Share at least one bold or innovative demand generation idea you would explore to accelerate Conexiom’s growth. Guidelines: • Format: Use a slide deck (PowerPoint, Google Slides, or PDF) that is clear, concise, and visually engaging. • Time Management: Aim for up to 25 minutes of presentation, leaving the remainder for Q&A and discussion. • Authenticity: We value real-world thinking over theoretical models. Share your authentic approach, supported by examples from your experience. • Assumptions: Clearly state any assumptions you make in preparing your presentation. Submission: Please submit your final presentation deck at least 24 hours before your scheduled session. Evaluation Criteria: • Strategic Thinking and Business Acumen • Clarity and Impact of Demand Generation Approach • Alignment with Conexiom’s Growth Objectives • Creativity and Problem-Solving Skills • Communication and Executive Presence We look forward to your insights and perspective on how you would lead Conexiom’s demand generation efforts to new heights!