One of the key responsibilities of the role will be to ensure consistency across different customer touchpoints; with that in mind, please put together an audit of tickr and explain where you would be making changes and why. 1) If you were given a blank canvas to re-think the brand end to end, what would you do? Put together a brief mood board of the direction you would take taking into account: Our audience is on average about 30 years old & most of them are first-time investors 2) What is the competition doing? How would you differentiate tickr from the competition by emphasizing the fact that we are an investment platform that focuses on impact Key touchpoints: website, app, emails, social media, ads 3) What will you want to have achieved in the first 30, 90 and 180 days in the role to say that you are smashing it?