They want to get a feel for you personally and professionally. You will have 4-5 interviews and they get more extensive as you go. Standard role plays. Make sure to have examples of accounts and outcomes for all scenarios
I applied through an employee referral. The process took 4 weeks. I interviewed at Bloomerang in Nov 2024
Interview
Very straightforward and reasonable process. It was 5 rounds starting with an HR phone screen, Hiring Mgr interview, interview with another Sales Mgr, followed by a mock discovery call ran by Sales Enablement, and a final chat with the Head of Sales. Each round was just a 30-minute exercise and no 'gotcha' hard pressing questions.
A very intense, all day interview moving throughout the building to shadow, ask and be asked questions, and get an idea of the culture of the organization, ultimately ending with a meeting with one of the Co-Founders.