Appetite+ interview questions

Assignment Brief: Our company, XYZ Inc., is an urban experience marketplace. The platform connects tourists with unique and authentic experiences in urban destinations. The goal is to establish the marketplace as the go-to platform for booking memorable city experiences. We are expanding to Manchester, and we would like you to prepare a launch marketing strategy and plan that will help us maximise awareness and acquire customers to start using the platform. Please prepare a slide deck that outlines your recommended marketing strategy and tactical plan for the 3 months pre-launch and the first 3 months post-launch. Feel free to make informed assumptions where you may lack company or product details. Areas to cover: Target audience definitions and analysis Value proposition and messaging recommendations Growth strategy guidelines Proposed channels and tactical executions across paid, owned, earned media Content strategy and sample assets like ads, emails, landing pages Budget and ROI projections Measurement KPIs You have full creative freedom in structuring your response and presenting your recommendations. Please prepare a 10-page slide deck to outline your launch marketing strategy and plan.