I applied through university. I interviewed at Anheuser-Busch InBev in Oct 2014
Interview
The interview process was very extensive with many rounds. First, is an online application. If you meet initial requirements, you will be sent an online assessment to take. If you pass that, you have a business case interview. The case was pretty difficult and the interviewers know that. You are placed in a room for 30 minutes by yourself and given a packet of a lot of information, both qualitative and quantitative, about different seasonal beers. You need to determine the best two seasonal beers to produce and then are expected to come up with an innovative marketing plan for them. You present your recommendations to the interviewer for 7-8 minutes and then they ask you questions about your decisions. If you pass, the following day is a behavioral interview. Overall, pretty standard, but some different questions about leadership style, situational questions (i.e. how would you split up a bonus between two employees based on what they have accomplished?), and some marketing questions. I did not make it past the behavioral interview, but I know there are two more rounds on-site in St. Louis after that.
Interview questions [1]
Question 1
Pick a product that you think has a good marketing strategy. What is it and why does it work so well?
I interviewed at Anheuser-Busch InBev (London, England)
Interview
Online assessments then an assessment centre in Belgium, if successful followed up with a final panel interview in Belgium, difficult but an interesting experience. Be prepared to try and stand out in a a large group.
Interview questions [1]
Question 1
Who is a leader in industry that you look up to and why?
I applied online. The process took 3 months. I interviewed at Anheuser-Busch InBev (Leuven) in Nov 2023
Interview
First round: game-based assesments
Second round: virtual case preparation (1 hour preparation time to make a comprehensive 3 minute pitch)
Third round: Group Assessment day (2 interviews + business case game while constantly being monitored)
Final round: panel interview together with other candidates, you hear each other's answers and are being monitored on when and what you answer. Tough questions from a panel of 4 senior managers.
Interview questions [1]
Question 1
Which one of the values of AB Inbev is most appealing to you ?
Which one would you remove?
One case , 60 mins to prepare and 3 mins to record Create a sales, marketing and branding plan about a new beverage product Regarding a specific concept that you can pick. Think about the drink such as it’s flavour and aroma
