11:FS Senior Sales Executive Interview Questions | Glassdoor

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11:FS

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Senior Sales Executive Interview

3 Jun 2020

Anonymous interview candidate

No offer

Negative experience

Application

I interviewed at 11:FS

Interview

Interviewed for a relatively senior role at 11:FS and sadly, not the best experience. Had 2 phone interviews and both individuals very excited about getting me in front of the CEO. Met with the CEO a couple weeks later and same level of excitement on his end. Flash forward 2-3 weeks later and no feedback. I reach out to HR and others I met with and still nothing. Two months later after more outreach from me and I get a 1-2 word response from one of the people I spoke with earlier and basically says “checking”. Then finally, 3 months later, I get a response from someone who I never spoke with previously saying they are looking at other candidates. For an organization that puts themselves out there as being leading edge or bleeding edge and all about digital and people, I was a bit surprised at the lack of communication and direct feedback. Cmon guys, you need to do better!

Interview questions [1]

Question 1

Nothing all that difficult

Answer question

1

Other Senior Sales Executive interview reviews for 11:FS

Senior Sales Executive Interview

20 Feb 2026

Anonymous interview candidate

No offer

Neutral experience

Average interview

Application

I applied online. I interviewed at 11:FS (London, England) in Jan 2026

Interview

I applied to 11:FS in mid-January and received a response 3 days later to attend an initial screening call. It was always going to be a tough gig, given that I had failed to achieve quota at my previous role. 1st Stage Interview: A straightforward screening call with an Associate. We covered my CV, my experience, and what I was looking for in my next role. It was a relaxed and overall positive experience. 2nd Stage Interview: I was one of two people put forward to this round with the Co-Founder and a Senior Sales Rep. We engaged in some light discussion before diving into introductions and the "Why 11:FS?" pitch. Admittedly, nerves got the better of me here, and I could have prepared my delivery better. I’m providing the questions they asked in detail so others can benefit from my insight: "What is your understanding of Pulse?" (Testing if you truly understand the product and the problem it solves). "Who would the main users of Pulse be?” (Testing your knowledge of their buyer personas). "Walk me through one of your deals.” (I made the mistake of not having a specific, step-by-step sales scenario prepared to roll off the tongue. Make sure you have a clear deal story ready). “During negotiations in previous roles, what were typical pushbacks, and how did you handle them?” “What are the most important letters to you in MEDDICC?” (Note: They asked this because I mentioned it as my framework. Expect them to dig into whatever methodology you claim to use). “What are your hobbies?” “Do you have any questions for us?” Ensure you answer in a succinct and clear manner. In my initial interview, I was concise. However, in my second round with the Founders, I waffled. Sensing my verbal interview wasn't as impactful as I wanted, I proactively followed up with a GTM presentation. This attempt failed. If you do something similar, remember that less is more, ensuring your own voice shines through over generic AI-assisted formatting. Finally, I would like to heavily praise the Associate from 11:FS (you know who you are!). It was extremely settling speaking with them throughout the process, and the detailed, constructive feedback they provided after I was rejected was detailed. It would have been a pleasure to work with them.

Interview questions [7]

Question 1

"What is your understanding of Pulse?" (Testing if you truly understand the product and the problem it solves).

Answer question

Question 2

"Who would the main users of Pulse be?” (Testing your knowledge of their buyer personas).

Answer question

Question 3

"Walk me through one of your deals.” (I made the mistake of not having a specific, step by step sales scenario prepared to roll off the tongue. Make sure you have a clear deal story ready).

Answer question

Question 4

“During negotiations in previous roles, what were typical pushbacks, and how did you handle them?”

Answer question

Question 5

“What are the most important letters to you in MEDDICC?” (Note: They asked this because I mentioned it as my framework. Expect them to dig into whatever methodology you claim to use).

Answer question

Question 6

“What are your main hobbies?”

Answer question

Question 7

“Do you have any questions for us?” Ensure you answer in a succinct and clear manner. In my initial interview, I was concise. However, in my second round with the Founders, I waffled.

Answer question