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      Kantar

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      What is a typical working day like at Kantar?

      Kantar reviews

      Upper management does not walk the talk

      Senior associate
      Current employee
      Singapore
      Recommend
      CEO approval
      Business outlook

      Pros

      - Great exposure to various industries and markets - Opportunity to work with large brands - Very involved in the market research projects from start to end - Relatively younger demographic, people from junior-mid level ranks get along well

      Cons

      - Extremely poor work life balance that has been going on for far too long. Upper management is intent on reducing manpower, no intention to replace or hire additional support when people leave. Juniors are tasked to handle tedious operational checks, report writing and project setup with limited support and tight deadlines, resulting in late night OTs being a common sight. The workload between junior-mid level and upper management often feels disproportionate. Resourcing proves to be futile as senior level/ managers do not try and alleviate workload from juniors as it is supposedly not "profitable" for them. Upper management keeps throwing out 'automation' for more manual, time consuming tasks but it never gets implemented lol. - Upper management needs to be more receptive to feedback. All talk about Kantar being a flat hierarchy when it is the opposite. They single out those who are more vocal, and are defensive and dismissive during feedback sessions - Lack of proper training on accounts and categories.

      2
      avatar
      Kantar Response
      now
      Thank you for taking the time to submit your review and we’re sorry to read of your experience. Your feedback is important for us and will be provided to our HR teams to ensure our people have the best possible experience with us.

      Good company for fresh graduate

      Senior associate
      Former employee
      Kuala Lumpur
      Recommend
      CEO approval
      Business outlook

      Pros

      Good pay for fresh graduate

      Cons

      Long working hours, always work until night time

      avatar
      Kantar Response
      now
      Thanks for taking the time to share your experience of working at Kantar. We appreciate your feedback and wish you every success for the future.

      Experience almost entirely depends on team and manager

      Senior associate
      Former employee
      Singapore
      Recommend
      CEO approval
      Business outlook

      Pros

      Experience can be amazing with the right team and manager, which depends on luck and a whole lot of persuading Somewhat cool product methodologies

      Cons

      Meaningless work - if your quality of experience is mostly dependent on the team, it also means that work is meaningless, just constantly churning reports one after another. If you are all right with client management, report writing, and presentations then this job has decent opportunities Work-life balance is barely there - no active reduction of workload, lots of unspoken expectations to complete work over the night and weekend. Again this depends on the team Extremely limited in technical skills growth - most work is outsourced to vendors in favour of squeezing timelines. Only emphasis is placed on learning about Kantar's products, but none on basic research methodologies and analytical methods important for the industry which limits career progression Hardly any skills differentiation between employees of the same level, only difference is the client account you do which can be a plus point for those thinking about jumping to the client side Managing operations is tedious and executives need a lot of handholding

      avatar
      Kantar Response
      now
      Thank you for sharing your feedback with us, though we are sorry to hear of your experience. Your feedback is important to us, and we will share this with the appropriate teams to ensure we continue to learn and grow.