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Zeald was formed in 2001 by three young guys from the small New Zealand town of Mangawhai Heads. They had practically no money, but a seemingly unlimited supply of grit & determination, and a boldness that bordered on lunacy. Nineteen (19) years later, Zeald is the largest website design and ecommerce agency for small and medium sized businesses in New Zealand. This is the Zeald story. Covid-19 (Skipping to the Present) The world, as we all knew it, ended in March 2020. COVID-19 took the entire world by surprise and hit with extreme prejudice. Almost overnight, the world changed forever. In the weeks leading up to the lockdown, Zeald battened down the hatches and prepared for the worst by getting all staff right across two countries (New Zealand and the Philippines) working from home-based offices. We completed this transition one and half weeks before the lockdown was put in place. And whilst that happened… we pivoted with everything we had! Our vision changed, our mission changed. Everything changed. Small to medium sized businesses (SME’s) everywhere were going to be in desperate need. They now needed to move rapidly online - in every possible area. Their livelihoods were at stake and the clock was ticking. Zeald was one of the only companies in NZ who could potentially cope with the level of scale and volume needed. Thousands of ecommerce websites would need to be deployed in the coming weeks and months for SME’s, potentially tens of thousands. We had the experience of delivering ecommerce for SME’s at scale and volume. We had been engineered for a time like this. We mobilised our entire team and started swarming on the challenge, working around the clock, day and night, weekdays and weekends. The goal was to urgently retool our key products and production systems in order to give us the capability to deploy large volumes of full-functioned ecommerce websites for SME businesses. And then to offer those ecommerce websites to those who needed them - for free. On the 30th March 2020, we launched our Get Ecommerce Movement (GEM) with an initial batch of 500 free websites for SME businesses needing to rapidly get online. And just like that, the next stage in our journey began. Our journey ahead is a long and difficult one. There are many unknowns. But we must do everything we can for SME businesses. Livelihoods are at stake. We must do everything we can to minimise the social cost and impact that this tragedy is going to have. Time is short. Speed of change is everything.