Laura Ashley Snapshot
Laura Ashley has cleaned out her closet and is redecorating. Once famous for its fancy floral print fashions, Laura Ashley Holdings has turned to furniture, home accessories, and decor (about 78% of sales) to fill the till. Of the company's some 230 UK shops, less than half carry its traditional product line of women's and children's clothing. The company has repositioned itself as a lifestyle brand that is largely home furnishings, as it has shuttered apparel and accessories stores. Also, to efficiently sell off excess inventory, the company opened a few outlet stores and has implemented a selling strategy at its stores to maximize sales per square footage.
