As the Promotions Representative you will be responsible for driving the visibility, awareness, and success of Sony Music's roster of New Zealand repertoire and priority international repertoire across New Zealand through best-in-class radio promotion, publicity execution, and on-ground touring support.
The role builds and maintains strong relationships across NZ radio and media, creates and delivers integrated promotion and publicity schedules, and executes promotional activations—including fly-aways, events, and content opportunities—to maximize audience impact and campaign outcomes.
Working closely with artists, artist management, label/marketing teams, and media partners, the Promotions Representative ensures coordinated, creative, and effective promotional activity across radio, press, live appearances, and experiential opportunities.
What you'll do:
Radio Pitching & Airplay
- Pitch priority singles weekly to selected radio stations and relevant networks, aligned to release priorities and campaign objectives (in collaboration with the Promotions & Marketing Executive).
- Build and maintain strong, effective working relationships with music directors, programmers, producers, and on-air talent across commercial, alternative, community, and specialist radio.
- Develop and deliver tailored radio strategies aligned with marketing plans and artist goals.
- Coordinate artist interviews, on-air performances, station visits, giveaways, and station-led activations.
- Track airplay and compile regular airplay reports and campaign updates for internal stakeholders and (where required) international teams.
Publicity & NZ Media Scheduling (NZ + Priority International)
- Work with New Zealand media to create and manage publicity schedules for NZ repertoire and all priority international repertoire (aligned to global priorities and local opportunity).
- Maintain relationships with journalists, editors, producers, and media outlets across print, online, TV, audio, and culturally relevant platforms to generate strong coverage opportunities.
- Support (or lead, depending on campaign) the preparation and distribution of press materials including press releases, artist bios, imagery, and media assets.
- Secure interviews/features/reviews and manage the end-to-end coordination of media opportunities, ensuring artists are briefed, prepared, and supported.
Promotions, Fly-Aways, Events & Content Activations
- Work with radio and media partners to organize and execute promotions, including (but not limited to) fly-aways, competitions, partner events, showcases, launches, listening sessions, and fan activations.
- Identify and deliver content opportunities with stations/media/partners (e.g., interviews, performances, "day-in-the-life", behind-the-scenes, social-first integrations) that support the wider campaign plan.
- Coordinate logistics including venues, guest lists, run sheets, travel, schedules, artist liaison, and partner requirements.
- Ensure promotional activations are delivered professionally, on time, and aligned with artist and Sony brand standards.
Promotional Event Management & Activations
- Assist the planning, management, and execution of promotional events across New Zealand in support of Sony Music's local and priority international release campaigns.
- Manage local showcases for New Zealand artists, including intimate industry events, partner showcases, media showcases, and fan-focused activations.
- Assist international artist listening parties, including media, industry, and influencer events aligned to global campaign priorities and local market opportunity.
Touring Artists – On-Ground Promotional Schedules
- Create and manage on-ground NZ promo schedules for touring artists (international and domestic where relevant), including radio, media, content, and partner obligations.
- Liaise closely with artist management, touring parties, and international teams to deliver agreed activity and ensure smooth execution.
- Provide on-the-ground support during touring activity (as needed), ensuring artists are supported and all stakeholders are aligned.
Stakeholder & Artist Relationship Management
- Serve as a key day-to-day contact for artists and managers during campaigns and touring promotional windows.
- Partner with internal teams (label/marketing/digital/social) to ensure promo and publicity activity is integrated into the broader rollout plan.
- Maintain strong working relationships across radio, media outlets, publishers, and emerging creator/content channels to support artist visibility and audience growth.
Planning, Reporting & Continuous Improvement
- Oversee project management for promotions deliverables, including timelines, bookings etc.
- Prepare clear, consistent campaign updates, results recaps, and key learnings for internal & external stakeholders.
- Stay up to date on NZ media/radio shifts and emerging content formats to identify new promotional opportunities.
Who you are:
- 1-3 years experience in music promotions, radio, publicity, marketing, media, or a related entertainment industry role.
- Strong understanding of the New Zealand radio, media, and cultural landscape.
- Proven experience delivering promotional campaigns across radio, media, digital, and on ground activity.
- Experience working directly with artists, artist management, and internal marketing teams.
- Relationships (or the ability to build them quickly) with key NZ radio and media partners.
- Ability to manage multiple campaigns and priorities in a fast paced environment.
- Willingness to work flexible hours aligned to artist and campaign activity.
What we give you:
- You'll join an inclusive, collaborative and passionate global community where you can fuel the creative journey and make a difference.
- Flexible working (in office and from home).
- Company supported Private Health Insurances.
- Additional leave programs and wellbeing benefits.
- Generous Sony discounts across the Sony Group.
- Employee Assistance Program for all team members and family.
- Continually investing and fostering your professional growth & development.
