About Crimson Education
Crimson Education is the world's leading college admissions consultancy, with over 1,490 Ivy League offers and 2,410 to the US Top 15. Founded in Aotearoa, we help ambitious students gain admission to the world's top universities through expert-led guidance and proven, data-driven strategies. Crimson students are 7x more likely to get into the Ivy League than their peers. In October 2024, our work was featured on the front page of the Wall Street Journal.
Role Overview
As a Sales and Marketing Associate, you'll be contributing to an outstanding team at a kiwi Edtech unicorn. You are key to this team: you own the health and performance of the inbound admissions pipeline. Your mission is to ensure every lead is engaged with care and precision, Academic Advisors' (AA) calendars stay full of quality Initial Consultations, and the journey from first contact to booked IC is smooth and well-briefed. You are the first impression of what working with Crimson looks like, and the engine room of the NZ team.
Pipeline & Salesforce Hygiene
Book Initial Consultations between qualified families and Academic Advisors
Keep your Salesforce pipeline accurate and current, so every AA walks into an IC fully briefed
Maintain a real-time record of every interaction, so the team always knows exactly where a family stands
Provide fortnightly pipeline and performance updates to management
High-Touch Engagement
Call and qualify inbound leads across our products
Use guided questions to understand each family's needs and build genuine rapport before they reach an AA
Follow up with event attendees thoughtfully and on time
Make families feel looked after from the very first phone call
Events & Brand Building
Help plan and run local events that build brand awareness in NZ
Present at school talks, careers expos, and Crimson seminars when needed
Act as a true extension of the team wherever Crimson shows up in the community
Curious about people
Intellectually honest
Strong communicator
Process orientated
Self-directed
Reflective
Resilient
Future-focused
Nice to have, not required:
Customer service, customer success, or client-facing experience
Familiarity with Salesforce or another CRM
Some understanding of US/UK university admissions
Background in education, professional services, or another environment where professionalism matters
Inbound leads are called and qualified promptly, and you're consistently booking quality Initial Consultations
Your Salesforce is accurate and current, and every AA walks into an IC fully briefed
Event attendees are followed up thoughtfully and on time
Families are telling us their first call with Crimson was excellent
Fortnightly pipeline and performance updates land on time
Beyond that, you're showing the instincts that make the next step possible
Flexible working environment
$1,000 personal training budget per year
Psychologist on staff
Strong internal mobility. 33% of last year's hires came from internal promotions or role changes
Fireside chats and workshops with high-calibre speakers
Radical Candour as a feedback culture
A global business across 28 markets, growing fast
One question for your application
Tell us about a time you had to admit to a customer or client that you didn't know something. What did you do next, and what did you learn?
Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.
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