Imagine Facebook and a bank merged, giving them access to each other's data. What would you want to do with the data? How would you do it? At a very high level, how would you approach merging the data sets?

Question

Imagine Facebook and a bank merged, giving them access to each other's data.  What would you want to do with the data?  How would you do it?  At a very high level, how would you approach merging the data sets?

Anonymous · Accepted Answer

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Juan Bakan · Answer

Use the data to understand how to target different customers, both for the bank and Facebook.  Psychographic data, credit card history, financial credit scores, geolocation, demographics, messaging histories.  Target Ads to different groups, understand how to drive more business in mortgages and loans, extract their networks and target relationships, figure out where to open new bank branches and how best to position on your digital channels.

Juan Bakan · Answer

Use the data to understand how to target different customers, both for the bank and Facebook.  Psychographic data, credit card history, financial credit scores, geolocation, demographics, messaging histories.  Target Ads to different groups, understand how to drive more business in mortgages and loans, extract their networks and target relationships, figure out where to open new bank branches and how best to position on your digital channels.

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