I assume you want a strategy for if you go first or second.
We can show that if you go first, choosing 15 is the best option.
Proof: If I go first and choose 15, Wlog (by symmetry), suppose player 2 chooses b 15, as I am nearer. Player two wins on all number less than b. And we win (or draw) with a 50% chance on numbers between b and 15. i.e P(I win) = 15 +0.5*(15-b). P(Player 2 wins) = b +0.5(15-b). As b < 15, we can see I have a higher probability of winning.
From this, we can easily make a strategy for going second in the game. If I go second and player 1 chooses any number which isn't 15, I choose 15. If player 1 chooses 15, I don't play