Content Marketing Manager

How do you answer the ‘why do you want to work here’ question without sounding like a high schooler memorizing school play lines? I had an interview yesterday and it was so hard not to just say it was because I enjoy eating and paying my mortgage. We both know this isn't my dream job, it's a mid-level marketing role at a company that makes industrial specialized valves. Does anyone have a go-to answer for this question that sounds sincere without being a total lie?

5
  1. Legal Secretary 1

    I know exactly how you feel. I have had that question come up and was stumped for an answer other than the obvious, what you said, we need to buy food and pay mortgage, etc.

    2
  2. Senior Manager Technical Accounting 1

    I’ve always approached this question as a way to tie the role back to 1) my experience, and 2) how it would help me grow as a professional. You could also use this as a chance to show that you actually researched the company and how you could contribute to its stated goals/mission statement/etc.

    1
  3. Rogers Communications Inc. 1

    I usually quickly look at the company's website before an interview so I know a bit what the company does and tie the answer back to a recent update on the website. Most places have a "News" or "About Us" section that is like a cheat sheet for me.

    1