Skip to contentSkip to footer
Creatives
works at Publicis

Why do we call it an activation? What are we activating? 🧐

4
  1. Senior Copywriter 1

    Billing

    13
  2. Associate Creative Director 1

    Activation=trying to get a consumer to act, after experiencing/sampling the product. As in, the consumer would sign up or buy it right there. It’s usually tied to some kind of event. Nowadays it’s used to mean “experiential” which is sometimes technically incorrect if there’s no action the consumer can take towards a purchase after the experience. But if you point it out, people will think you’re pedantic.

    9
Related posts
Creatives
Copywriter

What's your favorite subject line to use when cold emailing CDs your book?

3
Creatives
Associate Creative Director

Serious question. Are there any agencies left that aren’t drinking the AI-Generated performance marketing Kool Aid? You know, like ones doing actual concepts? Seems like there are a few left. Mischief, Opinionated, Rethink, maybe Goodby. Who else am I missing?

8
Creatives
Copywriter

Any tips for a call with an in-house recruiter at an agency? What do I say if they ask why I want to leave my current agency?

1
Creatives
Art Director

At what point does it stop being about craft and start becoming a waste of time? When you're nitpicking details that nobody will notice except the creative team. How do you decide which battles are worth fighting?

1
Creatives
Copywriter

Any advice for how to get out of a bad partnership. Idk how I’m going to make this work—they’re really slow, terrible craft, can’t manage their time or meet a deadline, barely bring any ideas forward but also no chemistry when we try to jam together AND terrible presenter. It’s only been 3 months but the writing is on the wall. Also I have had convos with them about working style, preferences, managing expectations etc. Do I just have to wait it out till they mess up on something big time?

5