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Head of Marketing
- Job
Head of Marketing
Ref REG1287
Location Canterbury
Job Type Management & Professional
Contract Type Open Ended
Salary Type Per Annum
Salary (£) 50132 - 58089
REG1287, Enrolment Management Services, Closing date: 16 Jan 2019
£50,132 - £58,089 per annum
Are you a marketing professional with proven experience at senior level and a commitment to higher education who is ready for a new challenge in 2019?
This new position at the University of Kent will see you shape the marketing strategy to advance our student recruitment. You will lead specialist teams to assist in the delivery of our student recruitment targets. You will engage with marketing and recruitment professionals across the University, building relationships and ensuring consistent and coordinated campaigns.
Drawing upon your expertise in utilising market analytics and optimising customer experience, you will make a significant contribution to the University as we raise the aspirations of young people and promote the benefits of higher education and the Kent student experience.
As Head of Marketing you will:
- oversee market research and develop and implement marketing strategies to support student recruitment
- oversee the effective development and ongoing management of digital platforms and printed collateral
- take responsibility for the day to day management and evolution of the University's brand
- manage the team and forge productive relationships with staff across the institution
To be successful in this role you will need:
- to be professionally qualified in Marketing or Higher Education management
- significant senior experience in managing and developing marketing functions
- a proven track record of optimising customer experience and using analytics to drive conversion
- experience of design and delivery of creative campaigns
- excellent communications, influencing and problem-solving skills
The Marketing, Recruitment and Admissions Office comprises a team of c50 dedicated professionals who work in conjunction with the University’s academic Schools to successfully attract, recruit and admit a talented and diverse student body to the University. The service is responsible for the development and delivery of strategic plans across these operational areas to ensure that the University meets its overall strategic objectives in line with the Institutional Plan, while ensuring compliance with external statutory and regulatory requirements.
The University of Kent is a distinctive and attractive place to work. We employ over 6,000 staff, to include academic and research staff and a full range of support and administration staff. Our stunning main campus in Canterbury, Kent was founded in 1965 and is set among green and tranquil open space overlooking the spectacular Cathedral. Our staff enjoy competitive salaries, an occupational pension scheme, generous holiday entitlements and a great working environment.
Further Information
Start date for applications: 19 December 2018
Closing date for applications: 16 January 2019
Interviews are to be held: 31 January 2019
Please see the links below to view the full job description and also to apply for this post. If you require further information regarding the application process please contact The Resourcing Team on jobs@kent.ac.uk quoting ref number: REG1287
Please note - applications must be made via the University’s online application system. You will be required to fill in the main details section of the application form as well as upload your CV and a cover letter. Your cover letter should clearly and explicitly address the requirements of the Person specification and you should provide clear evidence and examples in your application which back-up any assertions you make in relation to each criterion. We recommend a maximum of 4 x A4 sides for this document.
CVs or details sent directly to the department or via email cannot be considered.
Full Job Description
REG1287 - Additional Information.pdf
REG1287 - Job Description.pdf
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