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    Publicis Groupe India has designed a holistic health and wellness programme for its workforce called PubFit. The programme is aimed at helping its people in maintaining the mind-body-spirit harmony and boost overall wellbeing. The programme is a year-long collective health journey taken on by Groupe employees with content, knowledge and learning modules being delivered on a timely basis across media assets, augmented by fitness challenges. The first stage would involve people self- assessing themselves in a diagnostic survey, which would reveal where they stand in the overall fitness matrix. The initiative will also see the roll out of a fitness kit to all the people. At the core of the programme is the Publicis Wellness App, developed in partnership with a wellness platform, that will be interactive and will provide doctor consultations, home workout videos, mindfulness videos, nutrition-related information and wellness challenges. The idea is to bring in an inherent fitness-oriented culture and easy access to information and wellness solutions.

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