3.0
10 Nov 2011
Former employee
New York, NY
Recommend
CEO approval
Business outlook
Pros
One of RAPP's best qualities was its strong company culture and attention to community building and ongoing learning. The best example was their book club. Every six weeks, they would leave free copies of a book intended to educate/inspire the team and hold a meeting to discuss the topics. This was all in an effort to support the company's transformation from a direct marketing company to a digital advertising agency.
Cons
Unreasonable project deadlines that come from a result of a team who didn't clearly understand the requirements digital work as well as inadequate staff and talent in these areas.