Pros
Purpose - we serve small businesses. Small businesses make society better and life better. When I want to have a nice date or a unique experience, I turn to a small business. When small businesses are successful, pay is better, communities are stronger, and they actually pay their fair share of taxes unlike huge companies. Here, I get to serve small businesses by protecting them against sleazy competitors, but we also subsidize their software expense so that they can have point of sale and business automation software that allows them to beat the bigger companies and chains. I work hard. I sacrifice. I do more than my fair share. It is worth it because of the purpose.
Cons
This is a growing company with plenty of growing pains, but the direction is good. The team has been a bit old school, which has benefits and drawbacks. On the other hand, the company has been aggressively improving and modernizing. Direction is good.