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      GfK reviews

      Toxic company culture - terrible place to work - Qualitative Market Researcher GfK Employee Review

      1.0
      21 Nov 2017
      Qualitative market researcher
      Recommend
      CEO approval
      Business outlook

      Pros

      Great clients - lots of multinationals The team - friendly and supportive The actual research part of the work is deeply satisfying

      Cons

      Company culture does not allow for creativity, bogged down with rules and protocols Not a lot of tools for qualitative research Inadequate compensation

      Explore other reviews about GfK

      5.0
      18 Apr 2024
      Benefits specialist
      Recommend
      CEO approval
      Business outlook

      Pros

      Leadership and work life balance

      Cons

      Salaries could be better and bonus too.

      1.0
      14 Feb 2026
      Production manager
      Recommend
      CEO approval
      Business outlook

      Pros

      The people you work with are great.

      Cons

      Started as a 6-day work week. Ended as a 60-hour work week. Zero time for your own life. Management expected you to work to live. Not live to work. Too much workload for one person to equal a 40 hour work week.

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