Grow Your Marketing Career with Kraft Heinz!
Reporting into Head of New Business, this role is within the Petfood & Other Beverage team. As the Senior Brand Manager, you will work on some Iconic Kiwi brands such as Chef & Raro, helping develop and implement marketing activities to achieve ambitious portfolio growth strategies, backed by global resources and learnings. You will also support in NPD for strategic channels.
The Company
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
Key responsibilities
- Own the development and implementation of strategic brand plans for our Pet & Powdered beverage categories, as well as our strategic channels in New Zealand - driving long-term, sustainable growth in line with overall business objectives.
- Lead the planning and execution of fully integrated marketing campaigns, including advertising, POS, consumer promotions, packaging updates, and brand communications across digital, social, retail and OOH channels.
- Drive brand and category performance by leveraging insights from market research, brand health tracking, and in-market results, providing recommendations for growth.
- Drive brand and category performance by leveraging insights from market research, category scan data and Dunnhumby/Quantium insights.
- Analyse global consumer trends, behavioural insights, and the competitive landscape to identify innovation opportunities and inform portfolio strategy.
- Lead cross-functional NPD (project management) initiatives from ideation through to commercialisation and post-launch review, including business case development and go-to-market strategy.
- Partner with external agencies and internal stakeholders (e.g. designers, ATL/BTL agencies, University partners, research agencies, printers, copackers, ingredient suppliers) to develop best-in-class assets, campaigns, and product innovation
- Manage brand financial performance including monthly P&L oversight, marketing budget optimisation, and ROI analysis, ensuring efficient deployment of resources.
- Provide commercial leadership through margin analysis, cost-saving initiatives, and pricing strategies in collaboration with the Commercial Manager.
- Influence cross-functional teams and senior stakeholders to align on strategic direction and innovation priorities.
Partner with the Sales teams to build retailer range review presentations and updates on NPD, communications plans & innovation sessions
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What you'll bring
- Strong project management skills and ability to manage tight timelines
- Ability to analyse and interpret data to make recommendations
- Ability to think strategically and translate this thinking into measurable actions
- Strong presentation and communication skills (written and verbal)
- Bachelor degree in business (or related)
- Minimum 5 years in marketing (or marketing related) experience
- Sales experience is an advantage
- Brand management experience in a similar industry
- Understanding of marketing processes and systems
Strong A&P cost management and forecasting/budgeting experience
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Benefits of working with us
- Hybrid Working – Flexibility around when and where you work
- Pay for Performance – industry leading variable compensation offerings tied to company and individual performance on top of a competitive base salary package
- Leave Options – Purchased leave, volunteer leave and LiveWell leave programs to give you even more flexibility to plan your life and spend time on causes that matter
- Great Place to Work certification New Zealand
- In House Training Programs
Corporate Discount Programs
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Ready to make an Impact?
If you're passionate about Brand & Commercial marketing, we want to hear from you! This is a fantastic opportunity in a global FMCG organisation, so don’t miss out. We will be accepting applications on a rolling basis and reserve the right to close the job advertisement early.
Newmarket - Auckland
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
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