Quite interesting approach. This review is based upon a telephone interview. 2 managers were on the line. After the initial hello, the very next question was tell me about you and why I should hire you. I wasn't even sure what position they were calling about nor did they announce it. No overview of the position or company. Very direct. Why you? Why are you perfect for this position? 1 life example. Overall, quick, professional, unique approach, it did catch me off guard.