I applied online and was contacted shortly thereafter for a brief phone interview with a recruiter. Questions were typical, "Why do you want to work for this company", "How do you feel about working for a tobacco company", etc. You are notified at that time if you qualify for the next round which is submission of an online video profile. Again, questions are very typical and you have the ability to re-record your answers prior to submission. Also, note that relocation and absolute mobility are required.
Prior to submission of the video profile (although I think typically this is done after) I spent a Day on the Trade (called a DOTT) with a manager in my area. This is your time to learn about the position and this part really matters. Be engaging, ask questions, and be actively involved in the process. Do not just stand there and observe. It is a good idea to have a basic knowledge of the products before this step and have a handful of good questions prepared.
About a week after the DOTT, I was invited for the panel interview and was given flight, hotel, and itinerary information as well as materials to prepare for the interview. The panel interview consisted of two groups of two upper level management. Questions refer to Reynolds Core Leadership Principles and you are expected to answer with specific examples. Have examples prepared and do your homework. The interviewers kept the tone relaxed and conversational which helps to put you at ease. There is certainly a feeling that they want you to succeed. Be outgoing, have questions ready, find one or two very specific reasons you want to work with them, and let your personality come out.
I was offered the position 2 days after the interview. At this point, the recruiter will determine your location preferences. Be very clear about where you are interested in going as I have the feeling that if you say "I will go anywhere" they will likely put you in their least desirable locations.