Utterly bonkers - and not in a good way. HR at BAT is HR on steroids; and they are missing out on so much, and so many good people. Their method of recruitment is to use the funnel, and to get as many applicants as possible. The first real stage you go through is an online cultural questionaire. And by some mathematical formula, the computer will decide if you're going to fit or not. How one 'type' can be employed globally, and cross cultures successfully, is beyond me. A multi choice of three statements and you have to say which one you agree with and which one you don't. 16 questions that split hairs is not a good selection metric. It takes a lot of your time to get through the process (they encourage you to research the company) and constantly, they're looking for ways to get rid of you. You start well and then lose points as you go along. When you cut the threshold, you're out. It's as simple as that. "Dear John...." This is recruitment by elimination and not by searching for the best. Those two policies are very different and hiring who's left is not good policy. Who's in charge here, Suzanne Collins? (She wrote the hunger games, work it out...) It would probably help your application if you were more machiavellian than you really are. Glassdoor. Helpful - read the other threads because they're on the button. But be prepared and think about how you're going to handle the rejection.