Strategy & Planning

I’m curious how much and often strategists are using AI day to day and what your level is. What percent of your day is spent talking to LLMs?

Has anyone ever worked for Interbrand? I’m curious how different it is from brand work at agencies. They talk a lot about commercial impact, is it very business/ numbers driven? Do you need to underst...

Does anyone have a strong “how to use this strategy” slide they’ve used at the front of a company’s foundational brand strategy deck? Specifically looking for something that helps teams apply the str...

Does anyone have any feedback or knowledge on Iqvia?

Anyone having luck getting freelance gigs from Toptal and Catalant or similar platforms? I applied to Toptal as a brand strategist and received a reply saying they were maxed out in my category. I won...

I’m looking for some freelance strategists that would be available to meet during the day in either central or eastern time zones in the U.S. I’m creating a list of go-to folks for one-off projects o...

Has anyone bothered to edit “Custom instructions” in the personalization section of their GPT account? Curious if there are any recurring rules you’ve set to increase good habits or just general flags...

I'm an early career professional working as the first ever official strategist for a small agency. I seem to be suffering a case of "lack of work to do," and have been working on compiling research an...

I'm interviewing for a lateral role at a midsize agency. I've had several interviews with different members of the team and now they've scheduled an interview with the main client. I've never had an i...

How many years does it take to go from a Senior Strategist to an ASD usually? And what’s the YOE at that level?

Our agency has been forcing AI down our throats for a while now. I use it a ton and it’s starting to make my feel like it isn’t even my work anymore. Anyone else? Don’t get me wrong - there’s a lot of...

Those who’ve worked at both agencies and branding / design firms - are branding & design firms less toxic than ad agencies from a strategy perspective? Maybe I’ve worked at the wrong agencies but I fi...

How are Strats putting together portfolios these days? Any great success stories? I'm dreading it after being in my role for a long time... would rather do a slides deck than a website but is that acc...

Kind of a specific Q but has anyone gone from agency side to in-house as a product marketing manager? I'm seeing a lot of these roles and am interested to make that leap but curious if anyone can spea...

Where do you find freelance gigs?

Would love to get some input from you all. For competitive audits to look at spend, creative and capture share of voice within a category or comp set, what tools do you use and what hold co or agency ...

Any examples of brands whose ATL work consistently feels very “of the internet” in an authentic and not forced way? Maybe that means work that feels raw, unpolished, or UGC-fueled. Or something else...

Landor posted Sr.Strategist roles with a lower salary range than on JDs from last fall, 60-115k vs 80-140k. Anyone know what's going on? Exploring a move and this is dissuading me from doing so. Ho...

Brand Attributes vs Behavior Principles Has anyone developed brand attributes (or whatever you might call the traits most true to a brand) and then come up with a different layer of “brand behavior p...

I’m seeing a lot of creative strategy roles that require content creation experience. Wouldn’t that be the role of a creative director?