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Consulting
works at Deloitte

Why doesn’t Amex platinum have 4x points on restaurants and groceries like the gold card has

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  1. IBM 1

    Bc then why would you need to have the gold card too? Less $$ for Amex.

    7
  2. AlixPartners 1

    Simple. Gold and cobalt (the latter more so for millennials and early gen z) are aimed more at living and lifestyle with a more aggressive focus on daily categories so that you can earn points for travel. The platinum was always a higher end work/ lifestyle card that was more designed to grant access and focus on categories that mattered to a slightly higher demographic (lounge accesses, invites by Amex, waived green fees for golf, travel perks, status etc.). Many of the times they banked on you using the platinum for work and then taking them up on a discounted offer for a personal gold. That way you could really turbocharge your earnings on all fronts

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